Fitness Experience Economy: Run Clubs to Wellness Festivals
Americans are moving fitness from solo workouts to experiential group events like run clubs, HYROX races, and wellness festivals, spending more than ever.
Running
Outdoor Fitness & Active Travel: Hiking, Trails & Parks 2026
Trail running goes mainstream, wellness tourism hits $256 billion, and hiking delivers measurable health outcomes as outdoor fitness reshapes American routines.
From Sidewalk to Summit: The Rise of Endurance Communities
Run clubs surged 59% globally in 2024, while Japanese walking and the 6-6-6 challenge reframe everyday movement. Here's how endurance communities are reshaping fitness.
Healthy City Guides: Best US Cities for Fitness in 2026
Arlington leads for the eighth year, while San Francisco, Austin, and Portland top rankings for healthy dining, trails, and wellness infrastructure in 2026.
Outdoor Fitness & Active Travel: Trail Running to Wellness
Trail running went mainstream in 2026 as Americans choose movement-centered travel. From supercritical foam shoes to longevity retreats, outdoor fitness is reshaping wellness.
Run Clubs, Walking Trends & Zone 2 Training in 2026
Run club memberships surged 59% in 2024, Japanese walking grew 2,986%, and Zone 2 easy running is now the evidence-backed training philosophy reshaping endurance.
Why Americans Are Trading Gyms for Trails and Parks in 2026
Outdoor fitness has crossed from alternative to mainstream in 2026, with trail running, active travel, and wellness tourism reshaping how Americans move.
Free & Budget Fitness: The Rise of Accessible Wellness in 2026
From $10 gym memberships to free park fitness classes and a 59% surge in run clubs, budget-conscious Americans are redefining wellness accessibility in 2026.
Outdoor Fitness Boom: Hiking, Trails, and Wellness Travel 2026
Americans are reshaping fitness around hiking, trail running, and wellness travel. National parks saw 323M visits in 2025, trail runners grew 8.8%, and wellness tourism nears $500B.